Jul 3, 2025

Client Reviews
The Spark
AXELL was born - a vision to craft world-class timepieces rooted in Indian craftsmanship.
First Collection
The debut Zenith collection launched to acclaim. Over 1,000 watches sold in the first quarter.
National Recognition
Featured by Business Today, MensXP & Business World as the new wave of Indian watchmaking.
Pitstop & Chroma
Launched motorsport-inspired Pitstop and vibrant Chroma Block series. 10,000+ happy customers.
Community & Beyond
Introduced the Vanguard line. A thriving community, expanding across India with Make in India pride.
The Spark
AXELL was born - a vision to craft world-class timepieces rooted in Indian craftsmanship.
First Collection
The debut Zenith collection launched to acclaim. Over 1,000 watches sold in the first quarter.
National Recognition
Featured by Business Today, MensXP & Business World as the new wave of Indian watchmaking.
Pitstop & Chroma
Launched motorsport-inspired Pitstop and vibrant Chroma Block series. 10,000+ happy customers.
Community & Beyond
Introduced the Vanguard line. A thriving community, expanding across India with Make in India pride.


























